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Sports · Platform

Clubzup

Developer and manager of the platform, current

A platform that helps soccer clubs recruit players, manage their roster and raise money from sponsors. We build it and run it, and clubs like LA Wolves FC and AC Houston Sur use it to manage players, campaigns and sponsors.

Our roleDeveloper and manager of the platform
ClubsLA Wolves FC (UPSL) and AC Houston Sur (USL League Two)
PlatformPlayer management dashboard, CRM and automation, sponsor outreach, recruiting pages
Built withGoogle AI Studio, Lovable, GitHub, Cursor and Claude
Visit clubzup.com

The situation

Soccer clubs recruit players, keep a roster, run campaigns and chase sponsors, often with a different tool for each. Clubzup puts that in one place: a free profile for every player, and for clubs a CRM with recruiting pages, forms, campaigns and fundraising. We are the team that builds it and runs it.

What we did

A dashboard for player management

Every tryout submission becomes a player profile. Clubs see every prospect at every stage and move a player from applied to accepted with one click.

CRM and automation

Emails, campaigns and follow-ups run from the same place as the roster, so nothing depends on someone's inbox or a spreadsheet.

Clubs raise money from sponsors and supporters through the platform. We built the sponsor outreach and the sponsor decks clubs send, and fundraising is tracked next to everything else.

Recruiting pages that feed the app

Each club gets its own recruiting and sponsor landing page, such as lawolvesfc.clubzup.com and houstonsur.clubzup.com. Families apply through one link, and every application lands in the app as a player profile.

How it is built

We design the screens in Google AI Studio, build in Lovable, then export to GitHub and tighten the code with Cursor and Claude. We wrote about that workflow in how we use Google AI Studio and Lovable.

What happened

LA Wolves FC, a UPSL club in Los Angeles, CA, and AC Houston Sur, a USL League Two club in Houston, TX, both started on the free plan and use Clubzup to manage players, campaigns and sponsors.

As a UPSL club, Clubzup platform exceeded our expectations in how practical and easy it was to use from the start. Being able to begin on the free plan made adoption simple, and the platform quickly replaced several tools we were relying on. The way fundraising and player management are connected in one system is something we hadn't seen elsewhere, and it scaled naturally as our needs grew.

LA Wolves FC, UPSL soccer club

★★★★★
As a USL 2 club, Clubzup platform fit into our existing operations perfectly. Starting for free allowed us to test the platform without risk, and it immediately brought structure to how we manage players, campaigns, and submissions. The value it provides compared to the cost made it an easy decision as we continued to grow.
AC Houston SurUSL League Two club

From the project.

clubzup.com today
clubzup.com today
The players dashboard at AC Houston Sur
The players dashboard at AC Houston Sur
The LA Wolves FC recruiting page
The LA Wolves FC recruiting page
Campaigns and fundraising at LA Wolves FC
Campaigns and fundraising at LA Wolves FC

More work.

Running a club, or a platform that needs to grow? Tell us where it is stuck.

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